Tuesday, January 25, 2011

It Takes More Than Talent...


This UK Singer/Songwriter is a great example of how it takes more than mere vocal ability to be an artist! I first saw the clip of rising star Jessica Cornish (better known as Jessie J) singing "Mamma Knows Best" a few years ago, and her talent as a singer is undeniable. Still, while she wowed me with her range, strength, and raw delivery, her actual artistry as it relates to image and branding could have easily gone in one of many directions. Her first major single and video, "Do It Like A Dude", is definitely a visual match for the power and grit behind her voice. Jessie has  already made a substantial mark on the industry behind the scenes, writing for Justin Timberlake, Alicia Keys, and Chris Brown. She co-wrote the Miley Cyrus hit "Party in the USA" and Timberlake has hailed her as "the best singer in the world right now." While the peformance career that will follow remains to be seen, her step into the spotlight is certainly not relying on talent alone for support!

Food for thought; in the meantime, enjoy the appetizers...

Watch "Mamma Knows Best"
http://www.youtube.com/watch?feature=player_detailpage&v=TswOLHUQFPk

Watch "Do It Like A Dude"
http://www.youtube.com/watch?feature=player_detailpage&v=pOf3kYtwASo

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